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New Salesforce/AWS Integrations: Eight Essential Facts

November 2023

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Amazon Web Services (AWS) and Salesforce are deepening product integrations as they strengthen their longstanding business relationship. The Salesforce/AWS integrations span across data and artificial intelligence (AI), and also include offering select Salesforce products on the AWS Marketplace.

Their expanded agreement, announced at the AWS re:Invent conference this week, facilitates the management of customer data across Salesforce and AWS, allowing the safe infusion of generative AI technologies into applications and workflows.

What do the Salesforce/AWS integrations mean for customers?

  1. Salesforce will support Amazon Bedrock, a service offering foundational models from AI companies via a unified API. Amazon Bedrock, accessible through the Einstein Trust Layer, will power AI-driven applications and workflows in Salesforce.
  2. As part of the Salesforce/AWS integrations, customers can use new solutions like Salesforce Prompt Builder, part of the Einstein Copilot Studio, to create custom prompt templates grounded in their data. These templates can be sent to their preferred FMs, including leading models hosted on Amazon Bedrock.
  3. Salesforce Data Cloud will extend support for data sharing across additional AWS technologies. New centralized access controls will empower customers to manage secure user access at the folder, object, and file levels for Data Cloud content in Amazon Simple Storage Service (Amazon S3).
  4. Salesforce will increase its use of AWS, including compute, storage, data, and AI technologies through Hyperforce, enhancing popular services like Salesforce Data Cloud.
  5. AWS plans to expand its use of Salesforce products, such as Data Cloud. Data Cloud will enable AWS to create a single unified customer profile, allowing for the delivery of more personalized experiences to customers.
  6. For the first time, Salesforce will begin offering its products, including Data Cloud, Service Cloud, Sales Cloud, Industry Clouds, Tableau, MuleSoft, Platform, and Heroku, on the AWS Marketplace, making it even easier for AWS customers to subscribe to and manage Salesforce offerings.
  7. Deepening the Service Cloud Voice and Amazon Connect integration, Salesforce and AWS are bringing Amazon Connect Chat to Service Cloud Digital Engagement and Amazon Connect forecasting, capacity planning, and agent scheduling to enhance the Salesforce Service Cloud Omnichannel supervisor experience.
  8. The Salesforce/AWS integrations also involved reimagining Salesforce’s Heroku as the platform-as-a-service (PaaS) layer for development of AI-first apps across Salesforce and AWS.

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